TrinketLab is a young company that designs and produces 3D-printed products.
The client needed a logo redesign that would better reflect the brand’s activity and feel more suitable for its audience, which includes children and teenagers. The requested direction was based on chemistry-inspired imagery, especially a laboratory flask combined with the company name.
PERIOD / February 2025
The goal was to create a cleaner and more flexible logo that could be used across social media, fairs, and brand materials.
The redesign needed to keep the connection to experimentation and making, while improving readability and making the visual style lighter.
I started by reviewing the old logo and the client’s requirements. The previous version already used a flask, so the main task was to keep the recognizable idea while making the logo easier to apply in different formats.
I explored several concepts combining the wordmark with chemistry-related elements: different flask shapes, bubbles, and compact icon variations. These options helped define how direct or minimal the laboratory reference should be.
After reviewing the concepts, the client preferred the version with the shorter name, TrinketLab, and a triangular flask. This option became the final direction.
The redesigned logo became the working logo of TrinketLab.
It is currently used by the company in social media and at fairs, helping the brand present itself in a more consistent and recognizable way.
This project helped me practice simplifying a client’s initial idea into a clearer brand mark.
It also showed how small visual decisions — shape, proportion, icon placement, and wordmark balance — can make a logo more practical for real use.