ScandiBalt Survey is a marine surveying brand operated by an established company with long-standing experience in the industry.
The client needed a distinctive logo that would reflect the company’s professional positioning and create a consistent visual foundation for its brand materials. The project is still in progress, and the current case study shows the first logo directions and the decision-making process behind them.
PERIOD / March 2026 - now
The goal was to create a professional logo connected to the company’s field: maritime surveying, shipping, and the Baltic region.
The logo needed to feel relevant to the maritime industry, visually reliable, and distinctive enough for further brand development.
I started by reviewing the client’s existing logo, learning more about the business, and studying visual references from other companies in the industry.
Based on this research, I explored several maritime directions: navigation elements, anchors, waves, ship-inspired shapes, and Scandinavian Viking boats.
The first ideas were sketched on paper to quickly test different compositions and symbols. After that, I moved the strongest directions into Illustrator and created three initial logo concepts.
The concepts explored different ways to combine the company name with maritime imagery.
One version used an anchor as a direct reference to shipping. Another explored a more compact emblem-like structure. The third option focused on a wave and sail-inspired shape, creating a stronger sense of movement and direction.
After reviewing the options, the client chose the third concept as the direction to develop further.
After client feedback, the third version became the main direction for refinement. However, the client also noticed that it had some similarity to a competitor’s logo.
Because of this, the project is still being developed. The next step is to keep the strengths of the chosen concept while making the logo more distinctive and ownable for ScandiBalt Survey.
This project helped me practice designing for a specific industry context.
It also showed the importance of checking visual similarity early in the process. A logo can match the client’s taste and business direction, yet still need refinement to become more unique and reliable for real brand use.
WORK IN PROGRESSSTAY
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